The National Rotarian magazine was born with General Secretary Ches Perry as the editor. 22 August 1911, Rotarian Frank Collins, introduced what was to become "Service above Self" to Rotary. At the same convention, "He Profits Most Who Serves Best" was introduced to the convention. This was the work of Arthur "Fred" Sheldon, teacher of business, creator of Rotary's "classification system," author of one of our mottos. One of Rotary's most forward "Early Leaders."